KIRA KIDS
2020-2021
THE FOLLOWING IS A SAMPLING OF WORK I CREATED FOR KIRA KIDS DURING A REMOTE 13-WEEK INTERNSHIP IN THE SUMMER OF 2020 MY DAILY RESPONSIBILITIES INCLUDED CREATING PRINT COLLATERAL, SOCIAL MEDIA ASSETS, PACKAGING, AND DESIGNING AND DEVELOPING APPAREL GRAPHICS UNDER THE DIRECTION OF THE COMPANY FOUNDER. THIS POSITION LED TO A GRAPHIC CONTRACTOR ROLE.
BLACK LIVES MATTER
TOOK DESIGN CONCEPTS FROM IDEATION TO PRODUCTION FOR NEW LINE OF BLACK LIVES MATTER DESIGNS UNDER DIRECTION OF COMPANY FOUNDER.100% OF PROCEEDS FROM THIS "FEEL GOOD" COLLECTION WERE DONATED TO EQUAL JUSTICE INITIATIVE, BLACK GIRLS CODE, COLOR OF CHANGE, AND GEORGE FLOYD'S GOFUNDME.
PANCAKE PACKAGING
DESIGNED MOCHI PANCAKE MIX PACKAGING (SOLD EXCLUSIVELY IN HONOLULU) USING HAWAIIAN MOTIFS
CAREBEARS 2021 COLLECTION
DESIGNED ORIGINAL GRAPHICS AROUND EXISTING CARE BEAR ASSETS FOR KIRA X CARE BEARS CAPSULE COLLECTION OF T-SHIRTS, SWEATSHIRTS, AND TOTES FOR KIDS AND ADULTS.
HANDWRITTEN PERSONALIZATION
CUSTOMIZED KIRA PHOTO ASSETS IN ORDER TO PROVIDE INSPIRING BRAND CONTENT
HAWAII POSTCARD
DESIGNED POSTCARD SENT OUT WITH ALL ONLINE ORDERS IN ORDER TO PROMOTE HAWAII STORE OPENING
VOTE GIVEAWAY
ILLUSTRATED GRAPHIC TO ANNOUNCE KIRA GIVEAWAY TO ENCOURAGE PEOPLE TO VOTE
INSTAGRAM GIFS
CREATED BRANDED GIFS FOR INSTAGRAM STORIES TO GIVE CUSTOMERS A NEW WAY TO SHARE USER - GENERATED CONTENT
PAID ADS
BLACK FRIDAY CYBER MONDAY CUSTOM GRAPHICS FOR FACEBOOK AND INSTAGRAM
IN STORE SIGNAGE
CREATED STORE SIGNAGE FOR CUSTOMER AWARENESS OF SALES AND COVID-19 SAFETY PROCEDURES
WINTER 2020 COLLECTION
CREATED TEXT CONCEPTS FOR SINGLE SCREEN PRINTED PRODUCTS USING EXISTING ELEMENTS