THE SOL Y SIESTA COLLECTION IS FOR THE 20-30 YEAR OLD WOMAN WHO IS SOCIALLY AND ENVIRONMENTALLY CONSCIOUS. THE PURCHASE OF THESE ETHICALLY MADE GARMENTS EMPOWERS THE WOMEN WHO CREATE THEM. THE CONSUMER EXPECTS HER WARDROBE TO LIVE AND BREATHE AS FREELY AS SHE DOES. SHE IS WILLING TO INVEST IN HIGH QUALITY GARMENTS BUILT TO LAST. THE GRAPHIC ELEMENTS ARE INSPIRED BY COSTAL IMAGERY AND THE SOOTHING VIBES OF THE BEACH. SOOTHING ENOUGH TO TAKE A SIESTA. THE MIX OF TEXT AND DETAILED MOTIFS CREATE A BOLD AND FRESH LOOK THAT BRINGS OUT CONFIDENCE IN THE MODERN INDIVIDUAL.